Dreamy Touch Collection

The mission: I created a collection for a sports apparel brand that focuses on yoga wear, also values spirituality, health, and comfort. 

I started my search by studying competitors and trends that were relevant at the time.

I chose concepts and colors based on the yogini's lifestyle. 

Colors are inspired by nature with the purpose of creating a sense of comfort and warmth with earthy neutrals and a contrast of blue.

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Based on the Brands Values, I decided to find fabric mill factories that had recycled highly functional fabrics to provide the clients with comfort, function, and environmentally friendly materials.

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Based on the concept and the previous study on competition brands, I created an assortment plan board and Line-up with colored technical flats in Adobe Illustrator. to show the cohesiveness of the collection.

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Prototyped looks from the collection Clo 3d to show diversity and color in the collection.

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